Higher ROAS on
Fashion That Sticks.
We scale fashion and apparel D2C brands whose Meta ROAS has plateaued — accounting for the things generic agencies ignore: returns, seasonality, and a catalog with hundreds of variants. We rebuild the account around net, in-stock, margin-positive ROAS — not the dashboard number.
Why fashion accounts plateau differently
Returns quietly eat your real ROAS
Apparel returns run 20-30%+ — far above other categories, mostly size and fit. A "3× ROAS" dashboard can be a 2× business once returns clear. Most agencies never reconcile for it.
Seasonality & drops break the algorithm
New collections, festive peaks, and end-of-season sales spike and crater spend. Every big budget swing resets Meta’s learning phase — so launches and clearances cost more than they should.
Creative fatigues at trend speed
Fashion moves faster than any other vertical. The same lookbook shots and 4-5 concepts decay in weeks, not months, and there’s never enough fresh creative in the pipeline.
A big SKU catalog Advantage+ can’t read
Hundreds of size/colour variants, a messy feed, and out-of-stock bestsellers still burning spend. Catalog and Advantage+ Shopping only perform when the feed underneath them is clean.
Advantage+ optimizes to the sale — not to the sale that sticks.
Meta’s AI happily buys you revenue that walks back in as a return, spend on out-of-stock SKUs, and clearance orders at zero margin. Fashion needs a layer that optimizes to net, in-stock, margin-positive revenue. That’s the layer we own.
Return-adjusted ROAS, not dashboard ROAS
We reconcile ad-platform revenue against post-return, post-exchange order data before any scaling call — so you scale what’s actually profitable, not what looks good pre-returns.
Catalog & feed built for variants
Clean product feeds, variant-aware catalogs, and Advantage+ Shopping / PMax tuned so spend follows what’s in stock and converting — not last season’s hero product.
Creative velocity for drop cycles
A structured pipeline of angles — UGC, on-model, flat-lay, styling, social proof — refreshed on a fixed cadence, so creative keeps pace with collections instead of fatiguing silently.
Peak & clearance without resets
Launch and end-of-season budgets ramped on a tested pacing plan that respects the learning phase — so festive and sale windows scale instead of spiking your CPAs.
What a plateaued fashion account actually needs
Not a service menu — the specific levers that move ROAS for apparel, footwear, and accessories.
Meta Ads Account Rebuilds
Full ICP, audience architecture, and campaign-structure rebuild for fashion accounts that have plateaued — sized for seasonality and drops, not a static evergreen catalog.
Return-Adjusted Attribution
Ad revenue reconciled against real post-return order data, so scaling decisions are made on the ROAS that survives contact with your returns rate.
Catalog & Feed Optimization
Variant-aware product feeds and Advantage+ Shopping / PMax setup so spend follows in-stock, in-season, converting SKUs — not dead inventory.
Creative Testing for Fashion
Structured angle/format rotation — UGC, on-model, flat-lay, styling, social proof — on a cadence built for trend and drop cycles.
Shopify CRO for Apparel
PDP and landing-page optimization built around the fashion buyer: size guidance, fit confidence, returns clarity, and outfit cross-sell to lift AOV.
Peak & Launch Playbooks
Festive, wedding-season, and end-of-season-sale ramp plans that scale spend through high-CPM windows without breaking the account.
A real fashion D2C result
FEATURED CLIENT · FASHION D2C
Paraiso
Fashion D2C · Comfort Wear
Stuck at a ~1.9× ROAS with revenue flat, creative fatigued, and every scaling attempt breaking the unit economics — rebuilt from the ground up, returns and seasonality included.
Real brands, real numbers
Tap any short to hear how we helped them scale.
Video testimonials coming soon — add YouTube Shorts URLs to your data file to populate this section.
Four steps, zero guesswork
Account & Returns Diagnostic
A free audit of your account and your real return-adjusted ROAS — where spend leaks, which SKUs actually pay, and what we’d rebuild first.
Rebuild the Foundation
ICP, audience architecture, catalog/feed, and net-of-returns attribution get fixed before a single rupee of new scaling spend goes out.
Systematic Creative Testing
Angle and format testing built for fashion — on-model, UGC, flat-lay, styling — across cold/warm/hot on a fixed cadence.
Scale Through the Season
Disciplined, rules-based scaling tuned for drops, festive peaks, and end-of-season sales — growing net ROAS instead of breaking it.
Not your average agency
We price returns in from day one
Fashion’s defining problem is returns. We build the whole account around net, post-return revenue — most agencies optimize to a dashboard number that apparel invalidates.
Full-funnel, not just media spend
We own catalog, attribution, and PDP conversion — the parts of a fashion funnel that are actually defensible against automated media buying.
Proof, not promises
Real before/after numbers from a real fashion account (Paraiso: 1.9×→3.2× ROAS) — not vague case-study language.
Built for the plateau, specifically
Most agencies launch accounts. We specialize in fashion accounts that already have spend, data, and a plateau — and know why apparel plateaus differently.
Tell us about your fashion brand
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Frequently asked
The playbooks behind the rebuild
The same thinking we apply to fashion accounts, in depth.
Ready to scale fashion profitably?
Book a free account + returns diagnostic. We’ll show you your real return-adjusted ROAS and exactly what we’d rebuild first — no obligation.
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