Ecommerce Advertising
Agency for Full-Funnel Growth
Growth Escalators is a full-funnel ecommerce advertising agency — Meta and Google run as one system, not two disconnected budgets bidding against each other. We report blended ROAS reconciled against your actual order data, not the inflated number each platform shows you separately. For Exzept, that discipline took ROAS from 1.8× to 5.2×, cut CPL 44%, and added ₹8L in revenue in 90 days.
Why ecommerce ad spend can look fine on the platform and terrible in your bank account
Platform ROAS lies by omission
Meta reports ROAS on Meta’s attribution window. Google reports ROAS on Google’s. Add the two together and you’re often crediting the same sale twice — while your P&L tells a very different story than either dashboard.
iOS14.5+ broke your tracking, quietly
If you’re still running pixel-only tracking, you’re blind to a growing share of real conversions. Most ecommerce accounts we audit are under-reporting true performance by 15–30% — which means real winners get paused and real losers keep spending.
One-and-done customers, one-and-done agency
Most agencies get paid to acquire, so that’s all they optimise for. Nobody’s watching AOV, bundling, or the split between new and returning revenue — the levers that decide whether growth is actually profitable.
Meta and Google fighting each other for the same buyer
Two channels, two agencies (or two disconnected internal teams), no shared view of the funnel. You end up bidding against your own remarketing, wasting spend on customers you’d have converted anyway.
Advantage+ and Performance Max both optimise blind to what happens after the click
Meta’s algorithm only sees Meta. Google’s algorithm only sees Google. Nobody’s stitching the two together, checking the result against your actual order data, or deciding what to do next. That’s the layer we own.
Server-side tracking, both platforms
Meta Conversions API and Google Enhanced Conversions set up server-side, not just pixel — so post-iOS14.5 tracking gaps stop hiding your real winners and losers.
Blended ROAS, reconciled to orders
We pull Meta + Google spend against your actual Shopify/order data and report one blended number — the one that matches your bank account, not two platform dashboards arguing with each other.
AOV and bundling built into the media plan
Offer structure, bundling, and post-purchase upsells are part of the account build, not an afterthought — a 15% AOV lift is often cheaper to engineer than an equivalent CPA cut.
New vs. returning, split and budgeted separately
Acquisition and retention get separate budgets, separate creative, and separate targets — so scaling top-of-funnel doesn’t quietly cannibalise the repeat revenue you already earned.
A full-funnel ecommerce advertising system, not a platform-by-platform patchwork
Six services that work as one account, whether you’re running Meta, Google, or both.
Meta + Google Full-Funnel Media Buying
One media plan across Meta and Google instead of two teams fighting for the same buyer — budget allocated by incremental contribution, not by which platform’s dashboard shouts loudest.
Server-Side Tracking & CAPI Setup
Meta Conversions API, Google Enhanced Conversions, and first-party data pipelines — built once, so your reporting survives the next platform tracking change instead of breaking again.
Blended ROAS Reporting
Weekly reporting reconciled against your actual order data — blended across channels, net of the double-counting platform dashboards create when you run Meta and Google side by side.
AOV & Bundling Strategy
Offer architecture, product bundling, and post-purchase upsell flows engineered alongside the media plan — because lifting AOV is often the cheapest lever in the account.
New vs. Returning Revenue Split
Separate budgets, creative, and KPIs for acquisition and retention — so we can tell you exactly how much of your growth is new customers versus your own base buying again.
Creative Testing & Landing Page CRO
Structured angle and hook testing across cold, warm, and hot audiences, paired with conversion-optimised landing pages — so the traffic you’re already paying for actually converts.
A full-funnel rebuild that moved the number that matters
FEATURED CLIENT · ECOMMERCE
Exzept
Fashion eCommerce · Full-Funnel Meta + Google Rebuild
Platform ROAS said 1.8× and revenue had stalled. We rebuilt the account — audience segmentation, UGC creative testing, and conversion-optimised landing pages — and reconciled every result against real order data, not platform attribution. Blended ROAS reached 5.2×, CPL dropped 44%, and revenue grew ₹8L in 90 days.
Real brands, real full-funnel numbers
Tap any short to hear how we rebuilt their ad accounts.
Video testimonials coming soon — add YouTube Shorts URLs to your data file to populate this section.
Four steps, zero guesswork
Full-Funnel Ad Account Audit
We pull your Meta + Google accounts and your actual order data side by side. Most founders are surprised how far platform-reported ROAS drifts from what actually lands in the bank.
Tracking & Attribution Fix
CAPI, Enhanced Conversions, and server-side tracking go in first — before we touch budget — so every decision after this point is made on real numbers.
Rebuild & Launch
Audience architecture, creative testing pipeline, and blended reporting go live within 2 weeks. AOV and bundling changes ship alongside the media plan, not after it.
Scale on Blended ROAS
Budget moves up only when blended, order-reconciled ROAS says it should — not because one platform’s dashboard looked good this week.
An ecommerce advertising agency that reports what actually happened, not what one dashboard says happened
One team, both channels
Meta and Google run as a single strategy with one person accountable for the blended number — not two disconnected specialists optimising against each other.
Order data, not platform attribution
Every ROAS number we report is reconciled against your actual order data. If a platform says one thing and your revenue says another, we go with your revenue.
Real results, named clients
Exzept went from 1.8× to 5.2× ROAS with CPL down 44% and +₹8L revenue in 90 days. Ask us for the account walkthrough, not just the headline number.
You own the infrastructure
Ad accounts, tracking setup, creative library, and reporting dashboards — all built in your name. Leave any time and take the entire system with you.
Tell us about your ecommerce brand
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Hiring an ecommerce advertising agency
More ways we help ecommerce brands grow
Channel-specific and outcome-specific plays, plus the broader D2C approach.
Ready to see your real, blended ROAS?
Book a free full-funnel ad account audit. We’ll pull your Meta + Google accounts against your actual order data and show you exactly where spend is leaking — no obligation.
Book a Free Ad Account Audit