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Agency comparison tool

D2C Agency Scorecard

Evaluate an agency on profitability, creative testing, media buying, CRO, attribution and operating discipline instead of relying on pitch-deck claims.

Agency comparison tool

Score the agency you are considering

Evaluate an agency on profitability, creative testing, media buying, CRO, attribution and operating discipline instead of relying on pitch-deck claims.

They report contribution/profitability, not only platform ROAS.
They have a documented creative testing process with clear learning loops.
They can explain campaign structure and scaling rules without hiding behind jargon.
They reconcile attribution across platform data, analytics and business outcomes.
They actively identify CRO or landing-page problems that affect paid media.
Reporting tells you what changed, why it changed and what happens next.
They account for repeat purchase / retention when judging acquisition economics.
Commercial terms, ownership and access to ad accounts/data are transparent.
They understand your category economics rather than applying one generic playbook.
They run a disciplined experimentation backlog instead of making random changes.

Revenue and ad-spend bands help us keep priority alerts meaningful. They do not affect the agency score itself.

What this isA decision aid

The output is generated from your inputs and transparent scoring or arithmetic. It is designed to help you ask better questions before changing spend, a store or an agency relationship.

What this is notNot a GE quote

Growth Escalators service pricing is intentionally not built into these V1 tools. The result is also not a financial forecast or performance guarantee.

If you want helpAsk for a second opinion

You can reply to the result email with the relevant store, account or business context. We can then tell you what we would investigate first before discussing any engagement.

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