← All Growth Tools

Store diagnostic

Shopify CRO Scorecard

Run a practical store-health check across proposition, PDP, trust, mobile UX, cart, measurement and retention fundamentals.

Store diagnostic

Find the conversion areas worth checking first

Run a practical store-health check across proposition, PDP, trust, mobile UX, cart, measurement and retention fundamentals.

Value propositionA first-time visitor can understand what you sell, who it is for and why it is worth buying within the first screen.
Mobile experienceKey shopping actions feel fast and clear on a real phone, not just in a desktop preview.
Product pagePDPs answer sizing/fit, material, benefits, delivery, returns and objections before the shopper has to hunt.
Social proofReviews, customer photos or credible proof appear close to the decision points where doubt happens.
Offer clarityDiscounts, bundles, shipping thresholds and coupon rules are understandable without mental arithmetic.
Collection UXFilters, sorting, merchandising and product cards help shoppers narrow choices quickly.
CartThe cart clearly shows totals, delivery expectations and the next action without surprise add-ons.
Checkout readinessPayment, address and shipping expectations are consistent with what the storefront promised.
TrustPolicies, contact details and brand proof make the store feel legitimate and easy to buy from.
MeasurementGA4/pixels/CAPI and ecommerce events are reliable enough to diagnose funnel movement.
RetentionEmail/SMS/WhatsApp capture and post-purchase flows have a clear customer-value purpose.
ExperimentationYou have a ranked CRO/testing backlog instead of redesigning pages based only on opinions.

This is a structured self-audit. A full CRO review would also inspect analytics, recordings, device behaviour, merchandising and the actual storefront.

What this isA decision aid

The output is generated from your inputs and transparent scoring or arithmetic. It is designed to help you ask better questions before changing spend, a store or an agency relationship.

What this is notNot a GE quote

Growth Escalators service pricing is intentionally not built into these V1 tools. The result is also not a financial forecast or performance guarantee.

If you want helpAsk for a second opinion

You can reply to the result email with the relevant store, account or business context. We can then tell you what we would investigate first before discussing any engagement.

Read the Growth Library ↗